This course is designed for AE's working to increase their deal size.

• You're selling $100K deals, trying to get to $1M+.
• You're selling $25K deals, trying to get to $100K+.

If your largest potential deal is always under $25K — and you don't plan to change that — this isn't a fit.

The reason? This course is focused on complex sales where:

• Decisions are made by buying teams of a minimum 3+ people, upwards of 12+.
• Applying creativity, copywriting, and design thinking boosts win rates.

This course has well over 5 hours of recorded content (roughly = to 50,000 words), with zero fluff.

Which means every topic is dense. Full of tactical takeaways you'll want to pause, apply, and work through.

So a highly-motivated AE could work through the course in as fast as one week. But most will take a month or so.

I’ve sold B2B my whole career, and I love it. Sometimes, I’m founding the products I sell (2X founder). Other times, I'm building enterprise teams to sell (3X sales leader). Now, I spend my time building products that help sellers.

In my free time, I do a lot of writing and researching and thinking about new ways to sell.

Because I think about these ideas all the time.

So over the last few months, friends asked me to package up my thoughts into trainings for their teams. So I did. And it's been fun. After refining the lessons with these teams, now, I’m opening it up to the world.

When I ran a live pilot version of this course, I let everyone pay whatever they thought the course was worth.

Some did choose to pay $1,000. But the average was $289 — when they could have paid $0.

After completing the course, that group of 30+ sellers said it should cost $750.

But we'll go with what they chose to pay before. So that's why it costs $289 as I launch this (which will go up with more content over time).

(This is also a labor of love project for me on the side of my main job, and I want to make sure it's accessible too.)

Yep. The course (right now, before it goes up) is $289. And that has 2 hours of group coaching per month (24 per year).

So $289 / 24 hours = $12/hour. 

Basically a minimum wage rate for me — and that's cool, because I love doing this outside my day job building software. And hope this makes it accessible for you.

This started as a "pay-whatever-you-want" setup. A few people did choose to pay as little as $10. While some chose to pay as much as $1,000. And the average was $289. So that's the starting cost before new content is added over time.

When everyone could have paid $0.

The fascinating thing was the level of engagement in the course was directly related to their level of $ invested.

So that's why it costs money, not $0.

(And if you were recently laid off, and this size investment just can't work for you, I'd love to help — just email [email protected] and we'll get you taken care of.)

Regret sucks. Just let me know and I'll repay the investment to you. No questions, no fuss.

Probably. Roughly 1 in 4 AE's who took this course said they used their "learning & development" budget for the fee, or asked their company to reimburse them after.

Never hurts to ask your manager, right?